Louisiana rapper Ivory Wade is gearing up to release his highly anticipated new album, Mercy in My Madness, in October 2026. He hopes to catch his fan's attention with the project's unique title and new songs to take the industry by storm. For Wade, his musical journey has been one of self-discovery and creativity.
"I know how my decisions impact not just myself but others around me," Ivory Wade told Zack's TV & Film in an exclusive interview earlier this week. He's been a busy man lately- managing his own businesses while making time for family and friends. However, he always has time to create new art in the studio.
The upcoming project adds another chapter to Wade’s growing music catalog while continuing his focus on creating music that holds long-term value. With each release, Wade is expanding his body of work and strengthening the overall value of his catalog.
Recently, Wade re-signed with Create Music Group under new terms for his upcoming projects, marking a new chapter in his career and giving him the opportunity to continue building his catalog on terms that align with his vision.
The inspiration behind Mercy in My Madness comes from Wade’s desire to continue documenting his journey while expressing his thoughts and emotions about the situations and circumstances happening around him. The project will give listeners a closer look into his perspective, experiences, and the things that have shaped him along the way.
With Mercy in My Madness, Ivory Wade is not only preparing to deliver another album—he is continuing to build a lasting catalog and leave his mark on Louisiana hip-hop.
Ivory Wade is going to make 2026 his "Kendrick" year. He's a talented artist who has done collaborations with Trick Daddy, Tiffany Evans, Ann Marie, HD4President, and his younger brother Segedric Wade. As a master networker, he uses his charismatic abilities to build positive relationships in the music industry. His upcoming album, "Pure Intent, Dirty Hands" is slated for April 10 release.
From the singles that have already been distributed, Ivory's new album gives a very chill vibe that can appeal to listeners of different ages. Some tracks are party music, while others establish the perfect date night vibe for the streets.
Recently, Ivory caught up with Santia Bailey for a special interview about his latest project. He shared some very insightful tidbits about his musical journey and how he has evolved as an artist. For one thing, he wants to do more than apply "Pressure" to the music market; he wants to build his legacy.
When people hear the name Ivory Wade, what do you hope immediately comes to mind today — and how has that evolved since your early career?
“When people hear the name Ivory Wade, I want perseverance to immediately come to mind. I want them to think of someone with a good heart — someone who tries to understand all sides, even when I don’t agree. I’ve always believed you don’t have to see eye-to-eye with everyone to respect their perspective. And of course, I want them to recognize me as a great artist — not just because of the music, but because of the growth, consistency, and real-life experiences behind it. Early in my career, it was more about proving myself — showing I belonged. Now it’s evolved into standing on who I am. It’s less about validation and more about legacy. I’ve been through things, learned from them, and grown. So today, the name means resilience, understanding, and elevation.”
You’ve lived a lot of life between your last major release and this new album. What personal chapter do you feel you’re closing — and which one are you opening?
The personal chapter I’m closing is Ivory Wade the artist who was just focused on making music and dropping projects. This new chapter is Ivory Wade the brand. I’m not just creating songs anymore — I’m building something bigger than a moment. This upcoming album represents that shift. It’s not just a body of work, it’s a statement. Every visual, every rollout move, every feature, every conversation around it is intentional. I’m thinking ownership. I’m thinking longevity. I’m thinking legacy. Before, I was chasing records. Now I’m building a catalog. Before, it was about proving I could chart. Now it’s about building a foundation that lives beyond one album cycle. This project isn’t just music — it’s the launch of a new era. Ivory Wade the brand.
What was the emotional spark or life event that ignited the creation of this new album?
There wasn’t one dramatic moment that sparked this album — it was more about clarity. I reached a point where I understood my long-term vision, and I knew staying consistent was key. I’m building my catalog strategically, and every project is a step toward bigger business decisions I’m preparing for. This album came from being locked in mentally and committed to the bigger picture.
Which song on the album challenged you the most to write, and why?
I would say “We Both Cheaters” was the most challenging song for me — not because it was difficult to write or put together creatively, but because of what it represents. Most people don’t like admitting when they’ve been unfaithful or when a relationship isn’t as perfect as it looks. There’s this culture of pretending certain things don’t happen, when in reality they do. The song touches on that uncomfortable truth. It wasn’t about glorifying anything. It was about being honest about real-life situations people go through but don’t openly talk about. And just because I created the song doesn’t mean it reflects my personal lifestyle — it was storytelling and perspective, not a confession.
What’s one message you want to leave with both your day-one supporters and the people meeting you for the first time?
One message I want to leave with my day-ones and the people just discovering me is this — we’re all equal in God’s eyes. I’m no better than anybody. If you’re going through a rough time, just know storms don’t last forever. Look at my story — things could always be worse. Be thankful for the lessons in the struggle, because trouble don’t last always.
