Web Is The 'New TV' : TV Networks Adapt With Caution

In today's television landscape, series producers have gone from having network executives flipping past their ideas to having their "hands on the remote." 

As the title of a recent Wall Street Journal article states, it is a seller's market for original programming. In the past, producers had to pray that their pitches for new shows were accepted by networks. Now, they can distribute their own programs online or partner with Netflix. 

From the Emmy-winning "House of Cards" to "Orange Is The New Black," Netflix has become the online destination for original programming. Viewers can watch the entire season at their own pace instead of waiting a week for the next episode. 

But for those unable (or unwilling) to pay 8 bucks a month, YouTube has become the hub for ad-supported, independent produced programming. 

One show gaining popularity online is Stacey Muhammad's "For Colored Boys" starring Rob Morgan and Julito McCullum. The show's executive producers include actor Isaiah Washington and educator Marc Lamont Hill and it is building buzz through various channels of social media.

In addition to YouTube, Vimeo and Blip also offer high-quality video for viewers looking for quality programming.

But independent producers who choose online outlets take on the difficult task of building their own audience. Television networks have become household names and attract millions of viewers using contemporary tactics and marketing teams. For a small production company, the task of integrating a marketing plan with a production schedule could prove to be more challenging than expected. 

One thing's for sure: the television industry is experiencing a cliffhanger of its own right now. 

To Be Continued...

Post a Comment